Animal feed

The pet food industry requires customised digital solutions that take into account both the specific needs of animals and the expectations of pet owners.

We help companies in this sector to present their products effectively online and to address their target groups in a targeted manner.

Through user-friendly e-commerce platforms that enable easy ordering and fast delivery, we increase customer satisfaction and loyalty.

With our expertise in the digital sector, you can successfully market your products and drive the growth of your company.

Challenges

The most common challenges in the animal feed industry

Increasing competition:

With the growing demand for pet products, competition among pet food brands is increasing. Companies need to find ways to differentiate themselves and build strong brand loyalty.

Consumer expectations:

Pet owners are increasingly looking for high-quality, nutritious and sustainable products for their pets. Meeting these changing expectations requires continuous product innovation and transparency in sourcing and production.

Integration of e-commerce:

As more pet food is sold online, companies need to ensure their e-commerce platforms are user-friendly, secure and able to handle large transaction volumes while providing seamless delivery options.

Sustainability:

There is increasing pressure on companies to adopt sustainable practices, from responsible sourcing of ingredients to minimising the environmental impact of production and packaging.

Complexity of the supply chain:

The global supply chain for raw materials, packaging and distribution is often complex and prone to disruption. Ensuring timely delivery while maintaining consistently high product quality is a major challenge.

Regulatory requirements:

The animal feed industry is subject to strict regulations regarding ingredients, labelling and safety standards. Keeping up with the ever-changing regulations and ensuring compliance is an ongoing challenge.

Health and wellness trends:

Pet owners are increasingly conscious about the health of their pets, leading to a growing demand for specialised diets such as organic, grain-free or hypoallergenic pet food. Companies need to stay ahead of these trends while ensuring product safety and efficacy.

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Our services for the pet food industry

We offer customised digital solutions that are specifically tailored to the needs of the pet food industry. From the development of user-friendly e-commerce platforms to the optimisation of ordering processes and merchandise management - we help you to successfully present your products and efficiently design the entire sales process.

Our solutions ensure a strong digital presence and a high level of customer satisfaction. With our expertise in the pet food industry, we support you in strengthening your brand and growing your business sustainably.

We offer the following services for the pet food industry:

E-commerce website development

Developing user-friendly, responsive and secure online shops that allow customers to easily browse, select and purchase pet food products.

Product catalogue management

Create and manage an organised, detailed product catalogue showing different pet food options, including ingredients, nutritional information and product benefits.

Customised online shop functions

Implement advanced features such as subscription models, personalised recommendations and recurring order options to increase convenience and customer loyalty.

SEO optimisation

Optimisation of your e-commerce website for search engines to increase visibility and generate organic traffic, with a focus on keywords related to pet food, nutrition and pet needs.

Mobile optimisation

We make sure your e-commerce platform is fully optimised for mobile devices to provide pet owners on the go with a seamless and user-friendly shopping experience - anytime, anywhere.

Payment processing integration

Establish secure and reliable payment systems that offer customers multiple payment methods, including credit cards, PayPal and other local payment methods.

Supply chain integration

Integrate your e-commerce platform with your inventory and order management system to ensure smooth tracking of products, inventory and on-time deliveries.

Customer experience design

Improve the overall user experience by simplifying navigation, optimising the checkout process and providing clear, engaging product descriptions and images.

Analysis and reporting

Provide detailed analytics and reporting tools to track customer behaviour, sales performance and inventory levels to make data-driven decisions.

Sustainability features

Incorporate features that emphasise sustainability and ethical sourcing to meet the increasing demand for environmentally friendly and responsibly produced pet food options.

Customer support solutions

Integration of live chat, chatbots or helpdesk solutions to provide excellent customer support and resolve issues quickly, increasing customer satisfaction and loyalty.

Loyalty programmes

Develop and implement a customer loyalty programme to reward returning customers and encourage them to make future purchases.

Why an e-commerce agency is important for
the pet food industry

An e-commerce agency for the pet food industry has a deep understanding of the specific requirements and challenges of this market. It knows the target group - pet owners with high standards of quality, sustainability and transparency - and knows how to translate their needs into digital strategies.

Whether it's the development of user-friendly online shops, optimisation for mobile devices or targeted marketing campaigns, a specialist agency offers tailor-made solutions that secure a competitive advantage and sustainably increase success.

MORE THAN JUST AN AGENCY

Your Reliable Partner in eCommerce

Customised solutions for every company

We don't believe in one-size-fits-all solutions. Every business is unique - and so is every eCommerce project we work on. Whether you're launching a new online shop or optimising an existing one, we take the time to understand your specific requirements, industry-specific challenges and customer expectations.

Our approach ensures that your website is not just another template, but a fully customised platform that strengthens your brand identity, improves the user experience and increases conversions.

Proven success

With years of experience in eCommerce development, we have successfully implemented numerous high-performance online shops for companies in a wide range of industries. From start-ups to established companies, our clients trust us to deliver innovative, scalable and results-orientated solutions. Our expertise in Shopware, TYPO3 and Shopify, combined with data-driven decisions, ensures that we consistently meet and exceed business goals.

Whether it's a customised Shopware solution, a content-rich TYPO3 shop or a dynamic Shopify shop, we develop platforms that increase sales and optimise the customer experience. Our portfolio speaks for itself: real success stories of companies that have grown through our customised eCommerce solutions.

Agile and transparent process

Collaboration and transparency are at the centre of our work. Our agile approach allows us to react flexibly to new requirements while ensuring efficiency and quality. We involve you in every phase - from the initial strategy discussions to wireframing, design and development through to the final launch.

Regular updates, clear communication and iterative feedback loops ensure that your vision is realised without any unexpected surprises. Our goal is to make the entire process smooth, stress-free and perfectly aligned with your business goals and timelines.

Comprehensive eCommerce expertise

We don't just build websites - we create powerful digital experiences. Our expertise covers the entire eCommerce lifecycle: from strategic consulting and UX/UI design to backend development, performance optimisation and post-launch support and maintenance. We integrate essential tools such as payment systems, CRM solutions and analytics tools to ensure your online shop works seamlessly.

With our ongoing support and future-proof solutions, your business will stay ahead of the competition and be ready to grow sustainably.

References

iWEST®

IWEST-Pet Nutrition Dr Meyer GmbH & Co KG is a family business that has been successfully developing, producing and distributing supplementary feed for horses since 1987. IWEST attaches great importance to the quality and safety of its raw materials in order to promote the well-being and performance of horses in leisure and top-class sport alike.

The products are developed in close cooperation with scientists and users in equestrian sports and offer customised solutions for individual horse feeding. In addition to first-class product quality, IWEST is known for its sound advice based on more than 30 years of experience in equine nutrition.

To the case study

Technologies that we use:

FROM VISION TO SUCCESS

Tailor-Made Digital Solutions for the Pet Food Industry

Use our expertise to optimise your e-commerce platform and successfully position your brand in the digital age.

FREQUENTLY ASKED QUESTIONS

FAQ

1. Why is an eCommerce agency important for the pet food industry?

An eCommerce agency understands the unique requirements of the industry, such as targeting pet owners, showcasing sustainable products, and optimizing eCommerce platforms for this specific market.

2. What digital solutions do eCommerce agencies offer for the pet food industry?

They develop customized online stores, optimize websites for search engines, create mobile-first designs, and support the implementation of marketing strategies aimed at pet owners.

3. How does an eCommerce agency help differentiate from the competition?

Through innovative design solutions, targeted keyword optimization, and highlighting sustainability and quality, brands can achieve strong differentiation and customer loyalty.

4. Can an eCommerce agency help with compliance?

Yes, an experienced agency is familiar with the legal requirements of the pet food industry and helps businesses ensure compliance with labeling and safety standards.

5. How does an eCommerce agency increase the visibility of my brand?

Through targeted SEO strategies, optimized user experiences, and effective branding, an agency helps increase your brand's reach and attract more potential customers.