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Glossary
a
A/B testing is an experiment with two variants, A and B. This involves the use of statistical hypothesis testing, or "two example hypothesis testing". A/B testing provides the ability to compare two options of a single variable by comparing a subject's response to Version A to Version B and then deciding which is more effective.
Affiliate systems are types of distribution that are protected on the Internet. As a rule, a commercial provider pays its affiliates or publishers. The production provider provides advertising material that is used by the affiliate on the website or on other email marketing channels.
The term Accelerated Mobile Pages, abbreviated AMP, is a specially developed derivative. This is used for building websites for mobile devices such as smartphones. AMP supports a few element types, so it's not a subset of HTML. As with other HTML documents, the mime type is text/html and the file extension is .html
The term authentication describes the verification of a claimed property. This can be a device, a person, a document or information that carries out authentication through its contribution. It is used to verify authenticity. The final step in authentication is called authorization when selected modes are restricted.
b
Business-to-Business, B2B for short, describes a business relationship that exists between two or more companies. In contrast, there is a relationship between companies and other groups. Consumers (business-to-consumer) can be cited as an example. What was previously referred to as industrial goods or capital goods marketing is now called B2B marketing. All services and products are summarized in B2B marketing.
c
A Content Delivery Network or CDN deals with a geographically distributed group of servers. These work together to enable rapid delivery of content. A CDN enables rapid transfer of assets, including HTML pages, JavaScript files, images, style sheets, and videos.
In e-commerce, as in any other area, commitment is a top priority if you want to achieve success. Therefore, in order to lead a company to success, commitment must be shown especially during each major phase. Especially in these phases there are obstacles, new challenges and numerous questions that have to be taken into account.
Conversion Rate Optimization, abbreviated CRO, is the process of increasing the percentage of website visitors. The CRO process is about finding out what processes a user uses when discovering a website, what obstacles stand in the way and when executing goals.
d
When it comes to software deployment, a computer system is an environment or level in which a computer program is deployed and executed. When running a program on the same computer, we can speak of a level. However, when it comes to industrial use, several levels separate the area of the development environment from the production environment.
A domain is a name that is unique worldwide and is used for a part of the Internet. A website that looks like this can be used as an example: www.example.com. An important part of a URL is the domain, which indicates where to find a resource in a DNS.
Dropshipping is a retail fulfillment method. In this retail fulfillment method, a store does not stock the products that it sells. When a customer buys an item, it is shipped directly to the buyer by a third party. A retailer therefore never sees his product because he cannot have any stock.
e
E-commerce is the abbreviated form of the term electronic commerce. We are talking about electronic commerce or trade that takes place exclusively on the Internet. E-commerce, therefore, refers to trade, which includes all services, such as customer service and online banking. Electronic commerce is the focus.
The term “environment” refers to the infrastructure, hardware, software, and systems that a business relies on every day in the course of using information technology (IT). Some of the commonly used resources in an IT environment include computers, internet access, peripheral devices, etc.
Enterprise resource planning (ERP) refers to a type of software that organizations use to manage day-to-day business activities such as accounting, procurement, project management, risk management and compliance, and supply chain operations. A complete ERP suite also includes enterprise performance management, and software that helps plan, budget, predict, and report on an organization’s financial results.
The term export describes the sale of merchandise to other countries. Here, an interaction between shipping and the movement of the goods is required so that one can speak of export processes. These include, among other things, the packaging, inventory management, and warehousing of the goods.
In the field of e-commerce, extensions, like the name, treat the extension in many ways. This includes processing very large orders, expanding B2B business, adding suppliers to the existing supplier list and moving goods between warehouses.
f
The front end is a term that refers to the separation between the presentation layer and the data access layer of software. The client is usually seen as the front end in a client-server model, while the server is seen as the back end, even if the server itself is used to perform presentation work.
Fulfillment is not sold in the mail like most products and is therefore associated with e-commerce. When a product is ordered, a way is needed to manage and ship it. They take care of the entire shipping process, including packaging, shipping, etc.
g
A payment gateway is responsible for processing e-commerce and traditional stationary credit card payments. Examples of gateways are e.g. PayPal, Braintree, Square, and Stripe. A gateway can therefore be seen as a metaphorical checkout. The data between the user and the merchant is encrypted. Authorization is only granted if a payment processor agrees.
GitLab is a DevOps lifecycle tool that is web-based. Ukrainians Dmitriy Zaporozhets and Valery Sizov were responsible for developing the software. Said software is used by numerous tech companies. These include: Sony, NASA, Alibaba, Oracle, CERN, Boeing, Autodata, etc.
Google marketing platforms exist to help plan digital media and customer experience. It is also their job to measure and get the most out of it. The goal here is to deliver an effective and relevant marketing strategy. Above all, it is important to consider the privacy of the customer.
h
An internet hosting service is a service that runs web servers. This enables individuals or organizations to provide content on the Internet. Different service levels are distinguished and various services are offered. Often a combination of services is offered by hosting providers.
Hypertext Transfer Protocol Secure, abbreviated HTTPS, translated: "secure hypertext transmission protocol" is a communication protocol on the Internet. These are able to transmit data in such a way that they are tap-proof, since transport encryption is used. It gets technically defined as a URI scheme, which is an additional layer between TCP and HTTP.
i
An interface represents a piece of software. It is to be seen as a solution that allows programs such as business applications to be used for connecting. In this way, various data can be exchanged between different systems without the use of manual processing.
j
JavaScript, abbreviated JS, is a scripting language. It was originally developed in 1995 for HTML in web browsers so that user interactions could be evaluated and content changed, reloaded or generated. HTML and CSS could be extended in this way. JavaScript can now also be used outside of the browser.
l
A lead, also known as a data record, is a qualified contact that includes a prospect. They are interested in a product or a company. In order to attract new customers to a business, it is important to have high-quality leads.
Prospect acquisition is a marketing concept. In order to attract the interest of new customers, it is essential to own leads. Numerous companies use lead generation to build and grow prospect databases, which has a positive effect on the respective company.
m
Magento is an open source ecommerce platform written in PHP. We are talking about one of the most popular open e-commerce systems on the network. The software is created with the Zend Framework. Numerous online shops were created in this way. The software itself was developed by Varien, Inc, with the help of volunteers from a US private company.
This term refers to a website in the field of e-commerce. Buyers have the opportunity to purchase various products that are offered by numerous different suppliers. This includes both wholesalers and retailers. This platform allows you to list your products if they are not listed on the platform by the marketplace.
The merchandise management system, also known as MMS, is software that is used to map the flow of goods in a company across various trade levels. The important components of an MMS are both the purchase and the goods receipt, the sale, the goods issue, and the warehousing. Merchandise management systems work in many different ways. You are able to complete various tasks fully automatically.
Migration describes moving to a new platform. This involves moving all the data, which many online retailers don't like. There is a mistaken belief that switching will result in a loss of time, money, and customers. However, an upgrade attracts even more customers than before, resulting in an improved customer experience.
Mobile development deals with any kind of development of mobile devices, such as tablets, cell phones, smartwatches, etc. The mobile applications can only be created for mobile devices, but only as a web application. This could be a new future trend due to more powerful devices.
n
Native advertising is a specific type of advertising. It corresponds to the function as well as the form and function of the platform on which it appears. In most cases, it manifests itself as an article video, or editorial. A precursor to native advertising is product placement
A computer network is a network of at least two or more computers. These exchange data with each other. Communication between PCs is possible because they are connected to each other. The end devices are also connected to one another via a common router that accesses the Internet.
A network provider is a business or organization that provides customers with access to a telecommunications network (esp mobile phone networks) or to the internet These are necessary to manage the content on the Internet. There is the option of using and accessing network provider services via the Internet.
p
Pay-per-click, abbreviated PPC, is a model in the field of internet marketing. It requires advertisers to repeatedly pay a fee each time an ad is clicked. It provides the opportunity to buy visits to a website instead of generating visits organically. A very popular form of PPC is search engine advertising.
Payment card industry compliance, abbreviated PCI, deals with operational as well as technical standards. These must be followed by businesses to ensure credit card details are protected by cardholders. PCI Standards Council ensures that compliance is enforced in accordance with guidelines and that credit card data is stored, transmitted or processed electronically.
Project management is about careful planning and organization, as well as motivation and control of resources. This is done in order to achieve targeted goals and to meet success criteria. The main challenge is to achieve the project's objectives, taking into account certain constraints. Project management is about getting things done within a time frame with limited resources.
q
The QR code is a two-dimensional code. It was developed by a Japanese company in 1994 and is widely used due to the fact that it includes automatic error correction. The micro QR code, the secure QR code (SQRC), the iQR code and the frame QR code are further developments of the QR code.
s
Shopify was designed to sell snowboards online. However, it performed far better than expected and became one of the largest e-commerce companies in the world. Shopify is the leading cloud-based multi-channel shop system and offers what every business needs, no matter whether it is an already established company or a newcomer.
Shopping cart abandonment is a term used in e-commerce. It describes when a customer visits a website and leaves before a desired action has been taken. Filling the shopping cart without completing a purchase can be mentioned as an example.
Shopware is an online shop system that was developed in Germany. This is a pure shop system that includes CMS functionalities. These can be adapted to the needs of different users through numerous extensions. The Shopware 6 version created the basis for a new technology.
In computer science, source code, also called source text, refers to a readable text, a text of a computer program written in a programming language. This source code can also be designated for a program in the form of a software document. Such a program is automatically translated into machine language. However, source code can also be found in non-textual form, e.g. a graphic linking of logical function blocks.
A speaking link or URL is a URL that does not have any cryptic characters. This version of a URL is formulated colloquially and includes important search terms, such as: https://www.rankingcoach.com/de-de/news. Using speaking URLs is better for both users and search engines as they are themed to the content and easy to read.
Secure Shell, abbreviated to SSH, describes both a network protocol and the associated programs. Using these, you are able to establish encrypted network connections with distant devices. This method is mainly used to make command lines available. This means that a local console outputs remote console output and local keyboard input is sent to remote computers.
t
A tag is a keyword or phrase. The term in question is assigned to a piece of information, e.g. digital images or a database record. With the help of this metadata, an element can be described and also found again. Tags can be selected by the creator or the viewer. They can be personal or informal.
Targeting, also called target marketing, is a strategy in the field of marketing. This divides the large market into smaller parts. This is done in order to reach a specific group of customers. Target marketing is used by a brand to focus energy on a specific group.
A tracking URL, also known as a tracking link, gives companies an overview of how effective their marketing campaigns, channels and activities are. Put simply, a tracking link is a tagged URL appended at the end. These tags can be used to see from which channel a visitor is coming.
As in other areas, a transaction in the e-commerce sector describes the sale of products and services. In this case, however, we are talking about a digital transaction. When it comes to an e-commerce transaction, it can either be a B2C or B2B transaction.
u
As the name suggests, this is a unique user or visitor. These terms are mainly used in web marketing. The individual visitors who visited the website in a given period are counted, regardless of how often the website was visited by said person.
An update is new, improved, or fixed software, which replaces older versions of the same software. For example, updating your operating system brings it up-to-date with the latest drivers, system utilities, and security software. Updates are often provided by the software publisher free of additional charge. This is how bugs are fixed or additional features are added.
Upselling describes a sales technique in which a customer is persuaded by a seller to purchase a more expensive item. It suggests buying upgrades to get a better deal. Here, options are suggested to the customer that he had not even considered at the beginning.

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