KEYWORD PLANNER
For targeted SEO-optimizations
By using a professional keyword planner, you can kill two birds with one stone when it comes to SEO success: keywords and a good ranking in the search results pages (SERPs) are two fundamental elements for the success of online shops and websites. They are decisive for visibility on the web, visitor numbers and ultimately also for the turnover you can generate with a website.

Sie möchten eine schnelle Anfrage stellen und einen detaillierten Kostenvoranschlag erhalten?
Unser Account Manager wird sich schnellstmöglich mit Ihnen in Verbindung setzen.
For more success in SEO: Keyword Planner finds relevant search terms
Keywords are the search terms that users enter into search engines such as Google to find specific content. They establish the connection between the searcher and the content offered on a website. Keywords are therefore the foundation of search engine optimisation (SEO). You can use a keyword planner to get an overview of the search volume of your preferred keywords, how many competitors there are and how "valuable" a keyword is for Google (CPC, cost per click). In simple terms, CPC is the price you would have to pay for a click with search engine advertising.
Laying the foundation for search engine optimisation with the Keyword Planner
Through careful keyword research and selection, you can ensure that your online shop or website has a solid foundation for optimisation without the help of an agency.
Keywords help search engines to understand what a page is about and to place it appropriately in the search results pages (SERPs). For example, if a page uses keywords such as "buy organic fruit online", then it is more likely to appear in search results when users search for this term.
However, it is not only important to find the right keywords, but also to use them correctly on the page. Excessive repetition (keyword stuffing) in the body text can be recognised by search engines as spam and lead to lower rankings. Instead, keywords should be integrated naturally and meaningfully into the content.
Importance of good rankings in the SERPs
A good ranking in the SERPs is crucial, as most users only click on the first few search results. Websites on the second page or later receive significantly less traffic. A high ranking in the SERPs therefore means more visibility, more visitors and therefore potentially more sales.
There are various strategies to improve your ranking in the SERPs . These include good on-page optimisation including the use of keywords, off-page SEO such as backlinks, technical SEO (e.g. fast loading times) and creating a good user experience.
To be successful as an online shop or website, you should both use the right keywords and carry out other optimisations to achieve a good ranking in the SERPs. All elements are closely interlinked and require a strategic approach. Search engine optimisation is an ongoing process, but the benefits, such as increased visibility and more traffic, are worth the effort in the long run. If you are unable to carry out the necessary measures in-house, you should consider hiring a professional SEO service provider or a specialised technology agency to cover the entire spectrum for optimising your online presence.
Why choose signundsinn as Shopware agency?
Also useful for Shopware: Keyword Planner
A good keyword selection is the key to improving the ranking of an online shop in the search results pages (SERPs). If you run an online shop (e.g. with Shopware) and have not yet dealt with the topic of SEO, the Keyword Planner can give you a good indication of where you can start with SEO optimisation. As an experienced Shopware agency, we can show you several reasons why a good keyword selection can also be relevant for your shop.
1. increase relevance
Using relevant and well-researched keywords can help your online shop to be categorised by search engines as more relevant for certain search queries.
If your keywords match the exact search queries that your potential customers are using, this increases the likelihood of your site ranking higher in the SERPs.
This can be interesting for both category pages and individual product pages.
2. improving the user experience
Using the right keywords can improve the user experience by ensuring that your users find exactly what they are looking for. A good user experience, indicated by a longer time spent on the page and lower bounce rates, among other things, is a positive signal for search engines and can help to improve the ranking of your site. Less relevant to the SEO factor, but still important: you can also make life easier for your (potential) customers with various Shopware 6 plugins or the Elasticsearch search function developed by us. In this way, you create additional comfort incentives to turn interested users or first-time customers who have found the site through your SEO measures into regular customers.
3. increase in organic traffic
By using well-chosen keywords from the Keyword Planner, you can drive more organic traffic to your site. Users who enter specific and relevant search terms are more likely to click on your offer and possibly make a purchase.
4. better targeting
The right keyword selection allows you to target the people who are most likely to be interested in your products or services. This can lead to an increase in your conversion rate and therefore more sales.
5. competitive advantage
Careful keyword research can also help you identify niche or long-tail keywords that may be overlooked by your competitors. These are keywords that are searched for less often or consist of multiple words. By optimising for these keywords, you can stand out from the competition and achieve a higher ranking. Niche and long-tail keywords generally have a lower search volume, but in many cases also less competition. In addition to more general keywords with a high search volume, the Keyword Planner also provides you with longer search terms from which you can choose.
6. better targeting
To summarise, good keyword selection can help improve the visibility of your online shop, drive more qualified traffic to your site and ultimately increase your sales and revenue. However, please note: Keyword optimisation should always be considered as part of a broader SEO strategy that also includes other aspects such as backlinks, on-page SEO, technical SEO and content marketing. Implementing the suggestions from the Keyword Planner alone cannot guarantee success.
More traffic for your website? Keyword Planner provides important clues
Even if you operate a regular website and not a shop, SEO should be an important item on your list of priorities for the reasons outlined above. Regardless of whether you want to make a name for yourself as a traditional craft business, offer consulting services from various sectors or want to emphasise your expert status in a particular field: Good search results and a website that is as informative as it is attractive to look at will definitely help you achieve this.

Shopware agency Munich - there for you worldwide

Would you like to make a quick enquiry and receive a detailed quote?
Our account manager will get in touch with you as soon as possible.