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Keyword Check

KEYWORD PLANNER

For targeted SEO-optimizations

By using a professional keyword planner, you can kill two birds with one stone when it comes to SEO success: keywords and a good ranking in the search results pages (SERPs) are two fundamental elements for the success of online shops and websites. They are decisive for visibility on the web, visitor numbers and ultimately also for the turnover you can generate with a website.

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For more success in SEO: Keyword Planner finds relevant search terms

Keywords are the search terms that users enter into search engines such as Google to find specific content. They establish the connection between the searcher and the content offered on a website. Keywords are therefore the foundation of search engine optimisation (SEO). You can use a keyword planner to get an overview of the search volume of your preferred keywords, how many competitors there are and how "valuable" a keyword is for Google (CPC, cost per click). In simple terms, CPC is the price you would have to pay for a click with search engine advertising.

Laying the foundation for search engine optimisation with the Keyword Planner

Through careful keyword research and selection, you can ensure that your online shop or website has a solid foundation for optimisation without the help of an agency.

Keywords help search engines to understand what a page is about and to place it appropriately in the search results pages (SERPs). For example, if a page uses keywords such as "buy organic fruit online", then it is more likely to appear in search results when users search for this term.

However, it is not only important to find the right keywords, but also to use them correctly on the page. Excessive repetition (keyword stuffing) in the body text can be recognised by search engines as spam and lead to lower rankings. Instead, keywords should be integrated naturally and meaningfully into the content.

Importance of good rankings in the SERPs

A good ranking in the SERPs is crucial, as most users only click on the first few search results. Websites on the second page or later receive significantly less traffic. A high ranking in the SERPs therefore means more visibility, more visitors and therefore potentially more sales.

There are various strategies to improve your ranking in the SERPs . These include good on-page optimisation including the use of keywords, off-page SEO such as backlinks, technical SEO (e.g. fast loading times) and creating a good user experience.

To be successful as an online shop or website, you should both use the right keywords and carry out other optimisations to achieve a good ranking in the SERPs. All elements are closely interlinked and require a strategic approach. Search engine optimisation is an ongoing process, but the benefits, such as increased visibility and more traffic, are worth the effort in the long run. If you are unable to carry out the necessary measures in-house, you should consider hiring a professional SEO service provider or a specialised technology agency to cover the entire spectrum for optimising your online presence.

Why choose signundsinn as Shopware agency?

2009
Experience since
100+
Customers
50+
Shops created
20+
Migrations
200+
Plugins

Also useful for Shopware: Keyword Planner

A good keyword selection is the key to improving the ranking of an online shop in the search results pages (SERPs). If you run an online shop (e.g. with Shopware) and have not yet dealt with the topic of SEO, the Keyword Planner can give you a good indication of where you can start with SEO optimisation. As an experienced Shopware agency, we can show you several reasons why a good keyword selection can also be relevant for your shop.

1. increase relevance

Using relevant and well-researched keywords can help your online shop to be categorised by search engines as more relevant for certain search queries.

If your keywords match the exact search queries that your potential customers are using, this increases the likelihood of your site ranking higher in the SERPs.

This can be interesting for both category pages and individual product pages.

2. improving the user experience

Using the right keywords can improve the user experience by ensuring that your users find exactly what they are looking for. A good user experience, indicated by a longer time spent on the page and lower bounce rates, among other things, is a positive signal for search engines and can help to improve the ranking of your site. Less relevant to the SEO factor, but still important: you can also make life easier for your (potential) customers with various Shopware 6 plugins or the Elasticsearch search function developed by us. In this way, you create additional comfort incentives to turn interested users or first-time customers who have found the site through your SEO measures into regular customers.

3. increase in organic traffic

By using well-chosen keywords from the Keyword Planner, you can drive more organic traffic to your site. Users who enter specific and relevant search terms are more likely to click on your offer and possibly make a purchase.

4. better targeting

The right keyword selection allows you to target the people who are most likely to be interested in your products or services. This can lead to an increase in your conversion rate and therefore more sales.

5. competitive advantage

Careful keyword research can also help you identify niche or long-tail keywords that may be overlooked by your competitors. These are keywords that are searched for less often or consist of multiple words. By optimising for these keywords, you can stand out from the competition and achieve a higher ranking. Niche and long-tail keywords generally have a lower search volume, but in many cases also less competition. In addition to more general keywords with a high search volume, the Keyword Planner also provides you with longer search terms from which you can choose.

6. better targeting

To summarise, good keyword selection can help improve the visibility of your online shop, drive more qualified traffic to your site and ultimately increase your sales and revenue. However, please note: Keyword optimisation should always be considered as part of a broader SEO strategy that also includes other aspects such as backlinks, on-page SEO, technical SEO and content marketing. Implementing the suggestions from the Keyword Planner alone cannot guarantee success.

More traffic for your website? Keyword Planner provides important clues

Even if you operate a regular website and not a shop, SEO should be an important item on your list of priorities for the reasons outlined above. Regardless of whether you want to make a name for yourself as a traditional craft business, offer consulting services from various sectors or want to emphasise your expert status in a particular field: Good search results and a website that is as informative as it is attractive to look at will definitely help you achieve this.

Shopware agency Munich - there for you worldwide

Our agency has its roots and headquarters in Munich. However, we are international and work for customers throughout Germany and beyond. We offer our national and international customers the best Shopware contact regardless of location. Contact us now and see our portfolio for yourself

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FREQUENTLY ASKED QUESTIONS

FAQ

Yes, the Keyword Planner offered on this page is free of charge. You can use the Keyword Planner to research keywords and find ideas for new keywords that you can include in your campaigns. This allows you to optimize your home pages as well as subpages and landing pages for the search queries of your target group. You can also use the Keyword Planner to search for keyword ideas and obtain keyword statistics such as search volume and competition data (number of competitors, CPC).
This question cannot be answered in general terms. Keywords are words or phrases that your target audience uses to search for products or services. They are an important part of any SEO plan and help you to optimize your website for these search terms and thus attract more relevant traffic. There are many different methods to find out which keywords are best suited to your website individually. You should also check which keywords your competitors are using and then try to add some new keywords that your competitors may not be using. To shape your keyword set, you can use SEO tools such as SISTRIX and others to analyze the search queries your target audience uses. Note, however, that many of these tools require a fee or subscription with monthly or annual payments, at least for the full functionality. It's important that you choose the right keywords so that you can reach your target audience and get them to convert. It takes a little time, but it's worth it to find the right keywords to optimize your SEO efforts.
To find the best keywords for your landing page, we recommend that you first create a rough keyword set with the help of various research tools such as the Keyword Planner. With these tools, you can search for relevant keywords and filter by data such as search volume, competition level and more. It can also be useful to research the keywords that other companies in your industry are using for their landing pages. A common mistake is to go for keywords that are too general or too specific. With general keywords, the competition is often too high, especially for smaller sites and stores, while extremely specific keywords are so rarely searched for that the effort of optimization is unlikely to be worthwhile. It is therefore important to find a solid balance. Another way to find the best keywords for your landing page is therefore to carry out comprehensive keyword research. This requires an analysis of the search queries made by your target customers. With some tools, you can segment these queries based on various factors and thus identify your keywords. We also recommend that you take search engine optimization (SEO) into account when conducting keyword research. This means that you not only select the most relevant keywords, but also those that have the best chance of appearing in the search results.
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