SHOPWARE
Upselling with Artificial Intelligence
Product-based or customer-specific upselling and cross-selling are ways in which you can permanently increase sales and profits in your shop. Cross-selling and upselling refer to the sale of additional or higher-value products or services to a customer - which of course works best if you can already say quite precisely what your customer will probably also be interested in. But how can this analysis be done reliably? This is where the AI Recommender from signundsinn comes into play.

Sie möchten eine schnelle Anfrage stellen und einen detaillierten Kostenvoranschlag erhalten?
Unser Account Manager wird sich schnellstmöglich mit Ihnen in Verbindung setzen.
Upselling and cross-selling in Shopware
Shopware is an advanced shop system with numerous functions designed to make your daily work and your customers' shopping easier. One way of generating additional sales and therefore turnover and profit with your shop is by recommending products.
To do this as effectively as possible, you need to know what your customers actually want - and what they are most likely to want based on their previous shopping behaviour.
Play video
Why signundsinn as a Shopware agency?
However, this does not solve the problem of how to find out which products your customers would actually add to their shopping basket if they were asked to do so - without you having to do anything.
AI Recommender analyses shopping behaviour and previous shopping baskets

In order to make product recommendations for customers in Shopware, the AI Recommender analyses the information stored about the main product on the product detail pages, for example, and identifies similar products from your range. The plug-in also has access to an archive with data from previous shopping baskets and orders. The item most frequently ordered with the product presented on the page in the shopping basket is suggested as the first recommendation. This maximises the mathematical chance of receiving further sales.
However, upselling and cross-selling sales can be generated in Shopware not only on the product detail pages. Even if products are already in the shopping basket, there is still the option to sell additional items. At this moment, the customer already has products for a certain value in the shopping basket and the intention to complete the purchase - an excellent moment to offer further useful items that are closely related to the previously stored products. The AI Recommender takes these items in the shopping basket into account and uses past orders to analyse them.
The plugin identifies frequently occurring product combinations and, on this basis, recommends products that are ordered together but are not yet in the shopping basket.
These far-reaching possibilities for Shopware upselling and cross-selling bring products into focus that may not yet have been in the customer's field of vision - and not on a random basis, but very specifically on the basis of previous orders.

Shopware upselling: more data, more success?
The more successful your shop is, the more and the stronger the links between certain products.
The AI Recommender also becomes increasingly useful with a larger data set, as access to larger amounts of data means that predictions about purchasing behaviour based on shopping baskets can be increasingly precise.
This involves automatically recognising similarities and making automated user recommendations based on various AI-based models.
New successes with Shopware: AI Recommender and next steps
The use of AI-based analyses in e-commerce offers a wide range of possibilities. Traditionally, specific product recommendations are displayed directly in the online shop, whereby the automatic calculation and implementation of potentially interesting products by artificial intelligence offers maximum convenience and does not cause shop operators any additional work.
Another effective use of this artificial intelligence capability is to send personalised customer emails. This allows product recommendations to be sent at particularly favourable times in order to increase buying interest. Automated emails offer enormous potential on high-sales days or at the beginning of the month, for example, when many people have just received their money in their bank account.
Important: In order to be able to send newsletters and other emails with advertising content, you must fulfil the requirements of the GDPR and national competition regulations. So make sure that you fulfil the increased data protection requirements before you start sending emails - if you are reported for a violation, you could face high penalties. If in doubt, seek advice on whether and how you can fulfil the requirements.
Upselling in Shopware: AI Recommender as a modern customer advisorOne of
the biggest advantages of traditional bricks-and-mortar retail has long been the significantly more extensive advice options(compared to online business). Yes, the choice is much greater online with the option of choosing from several providers. However, human advice was once only available when shopping in a shop.
Artificial intelligence is preparing to take on this role too: By providing customised suggestions, the conversion rate increases and prospective customers become satisfied customers. By using appropriate systems, you can utilise the full potential of the collected data sets and increase your sales in the long term. Ideally, you should regularly obtain feedback from your customers and ask about their experiences with the AI-based suggestions. By analysing this feedback, you can gradually optimise the user experience and adapt it to your specific target group.
Shopware agency Munich - there for you worldwide
Our agency has its roots and headquarters in Munich. However, we are international and work for customers throughout Germany and beyond. We offer our national and international customers the best Shopware contact regardless of location. Contact us now and see our portfolio for yourself

Would you like to make a quick enquiry and receive a detailed quote?
Our account manager will get in touch with you as soon as possible.
FREQUENTLY ASKED QUESTIONS
FAQ
For example, if a customer purchases a certain number of items of clothing, the salesperson may recommend a matching accessory or a higher-quality version of the item to further increase the company's revenue from the same transaction.
There are several different Shopware packages that can be tailored to the needs of every company, from medium-sized businesses to large corporations. All packages offer a certain set of basic functions, which are supplemented by numerous other elements in larger packages.
Cross-selling involves offering additional products and services that are similar to the original product purchased, such as an upgrade or accessory. Upselling involves offering the customer a higher-value product or a higher-value version of the product.
Both strategies can help increase sales by encouraging customers to spend more than they originally intended. However, companies should make sure they have all the relevant transaction information before cross-selling or upselling. Thanks to artificial intelligence, individually suitable product suggestions can be created for each transaction.