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Product recommendations with AI

SHOPWARE

Upselling with Artificial Intelligence

Product-based or customer-specific upselling and cross-selling are ways in which you can permanently increase sales and profits in your shop. Cross-selling and upselling refer to the sale of additional or higher-value products or services to a customer - which of course works best if you can already say quite precisely what your customer will probably also be interested in. But how can this analysis be done reliably? This is where the AI Recommender from signundsinn comes into play.

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Upselling and cross-selling in Shopware

Shopware is an advanced shop system with numerous functions designed to make your daily work and your customers' shopping easier. One way of generating additional sales and therefore turnover and profit with your shop is by recommending products.

To do this as effectively as possible, you need to know what your customers actually want - and what they are most likely to want based on their previous shopping behaviour.

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Why signundsinn as a Shopware agency?

2009
Experience since
100+
Customers
50+
Shops created
20+
Migrations
200+
Plugins

With e-commerce platforms such as Shopware:

Upselling and cross-selling - classic methods

Shopware is a very flexible e-commerce platform that offers various opportunities for upselling and cross-selling.

Some strategies that companies can typically use to upsell and cross-sell in systems like Shopware include

Product bundling

Create packages of related products that customers can buy together. As an electronics or IT specialist shop, for example, you can combine a laptop, a mouse and a bag in a "business starter kit".

Shopping basket upgrades

Offer upgrades when customers add products to their basket. For example, if someone selects a basic model of a product, offer them the premium model at a discounted price.

Discounts for additional products

Offer discounts when customers buy additional, complementary products. For example, if someone buys a TV, you could offer them a discount on a soundbar or HDMI cable.

After-sales follow-up

In addition, after-sales follow-up emails are a great way to increase customer satisfaction and build long-term customer relationships.

Product suggestions

Shopware is a very flexible e-commerce platform that offers various opportunities for upselling and cross-selling. Some strategies that companies can typically use to upsell and cross-sell in systems like Shopware are:Display similar or complementary products on the product page, shopping basket or checkout page.




For example, if a customer adds a smartphone to their shopping basket, you could suggest a matching mobile phone case or headphones from the same brand.

However, this does not solve the problem of how to find out which products your customers would actually add to their shopping basket if they were asked to do so - without you having to do anything.

AI Recommender analyses shopping behaviour and previous shopping baskets

Upselling and cross-selling in Shopware without additional effort - you can now fulfil this wish with the AI Recommender from signundsinn.
The plug-in uses clever machine learning technology to automatically offer your customers other relevant products.
Artificial intelligence calculates the relationships between products in your shop and offers "related" products to the items that your website visitors are currently looking at or that are already in their shopping basket directly at the point of sale.

In order to make product recommendations for customers in Shopware, the AI Recommender analyses the information stored about the main product on the product detail pages, for example, and identifies similar products from your range. The plug-in also has access to an archive with data from previous shopping baskets and orders. The item most frequently ordered with the product presented on the page in the shopping basket is suggested as the first recommendation. This maximises the mathematical chance of receiving further sales.

However, upselling and cross-selling sales can be generated in Shopware not only on the product detail pages. Even if products are already in the shopping basket, there is still the option to sell additional items. At this moment, the customer already has products for a certain value in the shopping basket and the intention to complete the purchase - an excellent moment to offer further useful items that are closely related to the previously stored products. The AI Recommender takes these items in the shopping basket into account and uses past orders to analyse them.

The plugin identifies frequently occurring product combinations and, on this basis, recommends products that are ordered together but are not yet in the shopping basket.

These far-reaching possibilities for Shopware upselling and cross-selling bring products into focus that may not yet have been in the customer's field of vision - and not on a random basis, but very specifically on the basis of previous orders.

Shopware upselling: more data, more success?

The more successful your shop is, the more and the stronger the links between certain products.

The AI Recommender also becomes increasingly useful with a larger data set, as access to larger amounts of data means that predictions about purchasing behaviour based on shopping baskets can be increasingly precise.

This involves automatically recognising similarities and making automated user recommendations based on various AI-based models.

New successes with Shopware: AI Recommender and next steps

The use of AI-based analyses in e-commerce offers a wide range of possibilities. Traditionally, specific product recommendations are displayed directly in the online shop, whereby the automatic calculation and implementation of potentially interesting products by artificial intelligence offers maximum convenience and does not cause shop operators any additional work.

Another effective use of this artificial intelligence capability is to send personalised customer emails. This allows product recommendations to be sent at particularly favourable times in order to increase buying interest. Automated emails offer enormous potential on high-sales days or at the beginning of the month, for example, when many people have just received their money in their bank account.

Important: In order to be able to send newsletters and other emails with advertising content, you must fulfil the requirements of the GDPR and national competition regulations. So make sure that you fulfil the increased data protection requirements before you start sending emails - if you are reported for a violation, you could face high penalties. If in doubt, seek advice on whether and how you can fulfil the requirements.

Upselling in Shopware: AI Recommender as a modern customer advisorOne of

the biggest advantages of traditional bricks-and-mortar retail has long been the significantly more extensive advice options(compared to online business). Yes, the choice is much greater online with the option of choosing from several providers. However, human advice was once only available when shopping in a shop.

Artificial intelligence is preparing to take on this role too: By providing customised suggestions, the conversion rate increases and prospective customers become satisfied customers. By using appropriate systems, you can utilise the full potential of the collected data sets and increase your sales in the long term. Ideally, you should regularly obtain feedback from your customers and ask about their experiences with the AI-based suggestions. By analysing this feedback, you can gradually optimise the user experience and adapt it to your specific target group.

Shopware agency Munich - there for you worldwide

Our agency has its roots and headquarters in Munich. However, we are international and work for customers throughout Germany and beyond. We offer our national and international customers the best Shopware contact regardless of location. Contact us now and see our portfolio for yourself

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FREQUENTLY ASKED QUESTIONS

FAQ

Upselling is a sales strategy in which a company attempts to offer the customer a higher quality or more expensive product than what they originally requested. It may also include an additional product or service that may be useful to the customer.

For example, if a customer purchases a certain number of items of clothing, the salesperson may recommend a matching accessory or a higher-quality version of the item to further increase the company's revenue from the same transaction.
Shopware is a powerful eCommerce platform that enables companies to build a powerful online business. With Shopware, companies can offer their customers a unique shopping experience, from product search and configuration to a user-friendly checkout. Shopware offers a user-friendly administration interface that allows companies to customize their store, manage products, track orders, and much more.

There are several different Shopware packages that can be tailored to the needs of every company, from medium-sized businesses to large corporations. All packages offer a certain set of basic functions, which are supplemented by numerous other elements in larger packages.
Cross-selling and upselling are both strategies that companies use to increase sales by encouraging customers to purchase higher-value or additional products and services.

Cross-selling involves offering additional products and services that are similar to the original product purchased, such as an upgrade or accessory. Upselling involves offering the customer a higher-value product or a higher-value version of the product.

Both strategies can help increase sales by encouraging customers to spend more than they originally intended. However, companies should make sure they have all the relevant transaction information before cross-selling or upselling. Thanks to artificial intelligence, individually suitable product suggestions can be created for each transaction.
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