PROFESSIONAL. FLEXIBLE. FAST RESPONSE.
Shopware-
Relaunch for your Shop system
Many online shops can achieve significantly better results with a relaunch. Increase your conversion rate and your sales with a new, fresh design and optimise the administration of your backend for faster processes and better control over your systems.

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When is a shop relaunch necessary?
Minor adjustments to your online shop can usually be easily accommodated in day-to-day business. However, there are some situations that make more extensive changes to your e-commerce presence necessary. We know from experience that many shop owners like to put off such changes: A large amount of work and the thought of a possible loss of Google rankings make the relaunch an unattractive endeavour at first glance. However, the potential that can be realised with a shop relaunch is often enormous - especially if the last update was a long time ago. In addition, an optimised shop generally has a positive effect on search results and, above all, on your customers' experience. With a new shop system, you improve the customer journey and at the same time increase the chance that your satisfied customers will return to you later for further orders. Of course, your existing shop can continue to run as usual while we work on the development and design of your new shop in the background.
The effectiveness of the commissioned changes also plays a role in the decision in favour of a shop relaunch. Instead of repeatedly commissioning small changes to an ageing shop system, which add up to large costs, it can make sense to consider a relaunch. At some point, the small changes and optimisations are no longer enough to increase sales satisfactorily, and support for security also runs out at some point with every shop system.
We specialise
inshopware relaunches and know exactly what is important for the successful integration of a new shop system. Rely on the services of our agency and get started with your online marketing!
Basic rules for a Shopware relaunch
There are numerous points to consider for the successful relaunch of your online shop with Shopware. What basic conditions do we adhere to in order to ensure the smooth running of the project and subsequently a successful relaunch?
Concrete goals
You can't hit the mark without precise targets. Together we define the goals for your Shopware relaunch and we work out the best ways to achieve these goals. Thanks to our extensive experience, we also think about things that you may have forgotten or not even had on your radar - because a successful shop relaunch is based on detailed consultation. Benefit from our expertise in shopware and shop relaunches!
Our test system
It goes without saying that rigorous testing of your new shop environment is part of the process before the new system goes live. After all, in the worst case scenario, you could lose customers if they stumble across errors that still need to be rectified or are unable to complete an order. In the rarest of cases, all processes work smoothly straight away - that's why we work with a test system and only put your new Shopware system online when everything is working as it should.
Correct forwarding
If the URL structure of the existing shop is changed, special attention is required. Setting up accurate redirects is essential to avoid jeopardising existing search engine rankings. By making the appropriate settings, we make it clear to the search engines that the old content no longer exists and has been replaced by new content. This minimises the risk of losing rankings.
Another point to bear in mind is that many customers save product pages as bookmarks when placing repeat orders. If no redirection is set up for these URLs, existing customers end up on a 404 page.
We test all important functions
Extensive testing is one of the most important tasks in a relaunch. Unfortunately, they are not always given the attention they deserve and the project is ticked off and put online too quickly. When we put your new shop live, all functions have already been thoroughly tested. We ask ourselves the following questions before the relaunch:
- Are the important status codes displayed everywhere?
- Does the internal search work and does it also redirect to the new URLs?
- Are all forms displayed correctly and can they be completed?
- Do the messages from the forms reach the desired addresses?
- How does your new shop look on different browsers?
- Can the mobile version also be used without any problems?
- Are all SEO details correct?
Questions before starting the project
Before you start the concrete planning for your shop relaunch, you should prepare a list of the typical W questions:
- How should the relaunch be carried out?
- What kind of shop system should be used in the future?
- Where should the new shop be hosted?
- When should the new shop go online?
- What is the expected scope, both in terms of time and price?
We will be happy to answer all these questions in a personal consultation.
The right time for a new start: now
signundsinn is your certified Shopware e-commerce agency from Munich! Together, we will tackle your Shopware relaunch project and bring it to a successful conclusion
Thanks to our short response times and customised advice based on your needs and requirements, we will quickly create the conditions for a successful future and the desired increase in sales. After the relaunch, the shop presents itself in a new guise and a powerful "brain" is now also working in the background: with the Shopware relaunch, we ensure that no more significant changes need to be made in the near future. This is essential for familiarisation and, above all, the successful development of your shop. We would be happy to advise you on which components, security elements and plugins we can use to equip your shop for tomorrow, today.
Reasons for the Shopware relaunch
- At the beginning, the old shop was not planned sufficiently, so the structure has become chaotic.
- Major adjustments are required as part of an upgrade.
- The change from another shop software is planned and you want to upgrade to Shopware.
- The product portfolio has changed: It has been expanded or is now more focussed.
- Various changes have led to confusion or reduced usability.
- Comprehensive changes to the design are necessary due to an adaptation of the corporate identity.
- New functions are to be incorporated that the old system cannot offer.
- The search engine optimisation (SEO) measures are not achieving the desired results.
How do we proceed with a Shopware re launch?
Of course you would like to know how we proceed with a Shopware relaunch in order to be able to estimate the cost of redesigning or relocating your existing shop. The procedure for every shop relaunch can be roughly divided into three phases:
- Analysing the current status
- Planning and goal setting
- Implementation
This also applies to your Shopware relaunch. The following question is of particular importance: How big a change should the shop relaunch bring about? A relaunch does not mean that you turn the inside out or that the new shop is no longer recognisable from the old version once it goes live. On the contrary, the latter would even be detrimental if your company and your shop already have a certain recognition value. With a little intuition, you can easily identify the adjustments that need to be made. You can also choose from numerous templates for your Shopware relaunch or have your own template created. In this way, the look and feel of the old site is retained or optimised for the new, modern system.
Plugins, intelligent search and more for maximum functionality
Similarities between the old and new shop system are of course welcome for users. In the backend, you should use your Shopware relaunch to maximise the advantages of the platform. This includes plugins to supplement certain functions, the large number of available Shopware interfaces to other systems (ERP, merchandise management, CRM, etc.) and the intelligent search with Shopware 6 Elasticsearch. Shopware Elasticsearch is a proprietary development from signundsinn that you can use to improve the search function of your shop. Achieve maximum functionality for your customers as well as in the backend with these advantages: make optimum use of the synergies between Shopware and other systems for customer support, after-sales service and much more. This will make your Shopware relaunch a long-term success.
Analyse the current situation:
- Which shop software is currently used, which interfaces are used?
- Do the internal logic of the structure and the navigation fulfil current and future requirements?
- What problems does the shop cause?
- Is there a functioning responsive view for mobile devices?
- What about traffic and conversions? Are there many abandonments on the site/in the shopping basket? If so, what could be the reason?
- Are there any significant changes to target group marketing? Which outdated elements need to be replaced?
- How does the shop compare to the competition?
Planning and objectives:
- Establish premises for the shop relaunch. Define the unalterable conditions. For example, do you not want to change your shop system under any circumstances, but still want to upgrade it? Should the navigation and structure be adapted or remain unchanged?
- What problems need to be overcome? In most cases, shop relaunches serve to increase the conversion rate. To do this, however, the existing problems must first be analysed in order to improve the site. Does the structure of the site need to be more logical? Does the navigation work intuitively? Where do visitors leave the shop?
Implementation:
- We start with a detailed analysis of your SEO rankings and filter out the weak points of your current presence. Only then do we start working on the design of your site. We will be in regular contact with you and keep you up to date on the current status.
- During a Shopware relaunch, your system will be designed by our agency in such a way that it will not require any significant changes in the near future. In consultation with you, we work on the future viability of your shop. Let us advise you on which components and settings we can use to ensure that the next major changes are only necessary in a few years' time.
FREQUENTLY ASKED QUESTIONS
FAQ
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