Strengthen your own brand, skilfully sell product information and emotionally bind customers to your brand. In our first blog story about storytelling in e-commerce, we already described in detail what storytelling is all about and why its use in e-commerce promises success.
Storytelling has numerous possibilities in its implementation. It is used to improve the brand image, retain existing customers and attract new customers. In this article, we want to show you the possibilities for implementing stories within your shop, which will give your sales in particular a real boost.
Option 1: Insights into the manufacturing processes
Doyou have a product that is made by hand? Or one that has a very special origin? Then make a story out of it! A product becomes more interesting for the consumer the more he or she knows about it. Show pictures and videos of the production process. Show the people involved in the process, be a "travel blogger" who accompanies the journey from raw material to product. After all, the origin of products is becoming more and more of a focus for customers anyway, so it's important to capitalise on this now.
Option 2: Products in practical use
Your product can certainly do something, otherwise you probably wouldn't be selling it. Then show that too. Instead of static product images, show how your product performs in practice. Short video clips or images from a wide range of applications are the best way to show how and what your product is suitable for. You can really score points with this, especially when it comes to authenticity. If you also get your customers on board, you have won twice over. Ask your buyers for pictures, ask them to send you content on social media, for example, and post and utilise this content. On the one hand, this pleases the customer, gives you reach and is also a cost-effective marketing tool for you. After all, who is more credible than people who have actually bought the product and use it (regularly)?
Option 3: Tell them what's special
Your product is sure to have a USP, a unique selling point. What makes your product special? What does it have that others don't? Tell us about it!
Option 4: Interactive storytellingOf course
, images, videos and beautifully prepared information are quickly created and placed in the shop. But if you want to offer your customers more and focus on personalisation, then you should consider using lookbooks and interactive applications, such as a 360-degree product viewer. Such "gimmicks" offer the customer an entertaining way of conveying information and also encourage them to engage extensively with the product.
Do you now have good stories but lack the expertise to implement them correctly?
With its shopping worlds, Shopware makes realisation uncomplicated and individual. Landing pages, product presentations or marketing campaigns can be created and positioned here. Images, videos, banners, products and HTML texts can be freely placed via a so-called design platform in the backend so that you can give your shop a customised look using drag and drop. Numerous plugins ....
The Shopware Storytelling Tool forms part of the shopping worlds described above. It allows you to divide the shopping worlds into different sections. Two key elements characterise the company's own tool. The Sideview and the Quickview tool.
Briefly explained:
- Sideview: Enables the placement of banners in which products can be actively advertised within a story
- Quickview: Allows customers to view the advertised item at their leisure and, if necessary, memorise it without leaving the shopping world (the story). As soon as the customer closes the window, they return to their very own little world of experience.
User manual Storytelling How-To
Shopware has summarised
all
theexact to-dos for the correct use of Shopware Shopping Worlds and the "Storytelling" plugin in a user manual. It explains step by step how you can integrate stories into your shop. If you have any further questions, we will of course be happy to help and advise you at any time.
Outlook
If you want your shop to stand out from the competition in the future, you have to move with the times. Storytelling is clearly part of this. Once you have implemented the first steps, it is worth thinking about linking social media and your online shop. For example, you can ask your customers directly for stories via your Facebook page and use the community to collect authentic emotions and arouse them at the same time. Stories should not only be placed at points where the customer is about to make a purchase, but should rather be implemented throughout the entire customer journey. Use the information that your customer gives you about themselves to write stories and make yourself unique.
