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Pay-Per-Click (PPC) marketing

  1. Startpage
  2. Glossary
  3. Pay-Per-Click (PPC) marketing
Pay-per-click, abbreviated PPC, is a model in the field of internet marketing. It requires advertisers to repeatedly pay a fee each time an ad is clicked. It provides the opportunity to buy visits to a website instead of generating visits organically. A very popular form of PPC is search engine advertising.
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